Jul 03, 2022
In Welcome to the Forum
The phone number list knowledge and experience gained from the interactive, people-to-people exchange - be it a trade show, forum, conference or virtual roundtable - provides a unique experience that simply cannot be replicated in other formats and canals. Getting the right people in the phone number list room is key to the phone number list success of your event, and no audience is tougher than the C-suite. The group is highly sought after by marketers, but it's also extremely difficult to get together. Senior leaders won't take time away from the phone number list office unless they're convinced they'll get significant value out of it, and they'll readily extend an invite phone number list to their team if the case isn't compelling. Co-creationis the phone number list most effective tool to create a compelling executive event. What does this imply? Co-creation requires you to invest time and resources upfront to collaborate with high-value key participants; together you test, shape and control the phone number list topic agenda, content orientation, speakers and experts. Their guidance will help you uncover the phone number list most timely and critical issues, and even develop a shared sense of ownership of the event. Co-authoring also reveals valuable feedback to help shape speaker presentations phone number list for maximum value. Connecting with peers and experts makes the phone number list case for relevance. Leaders value ideas from those they consider their true peers, and they value the opportunity to listen and learn from the source. Build the speaker list with peer leaders who can share their case studies and lessons learned, and take the phone number list opportunity to engage your own executive clients as presenters. Also consider external experts that attendees identify as empowering and inspiring. Keep in mind that now is not the phone number list time to scroll your product managers across the stage; their messages are unlikely to resonate with the audience and could detract from the strategic nature of the phone number list conversation. These three elements are essential to attract the phone number list to your events, but they are not necessarily sufficient. It's also important to take stock of why you want to involve leaders in an event and where you're starting from in making the request. If you don't have a relationship or connection in your business with your target leaders, getting them phone number list to care about your event will be a hassle-free exercise or context of any kind. If you're relying on a third party to make cold calls to fill seats, chances are you'll find it difficult phone number list to extend the conversation beyond the meeting, which won't help your business.